Campaign details
Advertiser: New Zealand PoliceBrand: New Zealand PoliceAgency: Ogilvy New Zealand AucklandCountry: New Zealand
Objectives
- Our objectives for this campaign:
- Female +16%
- Maori +16%
- Pacific +17%
- Asian +15%
- Our marketing objectives:
- Talking
- Sharing
Generate +16% growth in applications to 388 recruits per month, including an:
Increase of monthly applicants by target groups:
We knew that success would also come by triggering conversation about a police career amongst the target audience. Conversation that would get us into the world of our hard to reach audiences.
We would also need to get reach well...