Off The Street Club: Hope Is Tougher

Off The Street Club (OTSC), a non-profit children's organization, increased its funding in the US using an emotional campaign featuring real children.

Campaign details

Advertiser: Off The Street ClubBrand: Off The Street ClubAgency: Energy BBDO ChicagoCountry: United States

Objectives

Childhood is associated with innocence and fun. But for 15,000 kids in West Garfield Park - on Chicago's west side - this isn't their reality. Because they live in one of the world's most violent warzones due to drug wars. 1

In fact, more Americans are killed in Chicago than Iraq and Afghanistan combined.

And over 300 of Chicago's victims each year are children.2

But amid the darkness in West Garfield Park, there's a...

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