Campaign details
Advertiser: Prince Of Wales HospitalBrand: Prince Of Wales HospitalAgency: Deloitte Australia MelbourneCountry: Australia
Objectives
Inspiration
In 2015 one of our colleagues lost his elderly father after he fell in his hospital room, and was unable to reach the call button to call for help.
Three years later, a collaboration between with the Prince of Wales Hospital Foundation, Hospital Management, Amazon, AWS, Service Now and the entrant company created this world first.
On the first day of implementation it saved an elderly person in the exact same situation that caused the unnecessary...