Advertiser: Proximo Spirits
Brand: Hangar 1
Agency: ACHE Mexico City
Please detail the Commercial objectives e.g. shareholder value, profit, revenue, sales or share.
- Find a sustainable and financially viable alternative water source to be able to keep producing Hangar 1 FogPoint vodka during the droughts and water shortages in California
- Increase total brand sales by 15% VS previous year 2017
Please detail the Marketing objectives e.g. penetration, frequency, or maintaining a price premium
- Generate maximum earned media ROI with minimum investment
Please detail the Communications objectives e.g. awareness, image, attitudes, and behaviour.
- Generate organic buzz in the media to promote annual sustained growth of nationwide brand awareness
- Sensitize the industry about the financial potential of sustainable projects