Proximo Spirits: Hangar 1 Fog Point

Hangar 1, a vodka brand, successfully increased sales in the US by uncovering different flavours of its vodka based on what water was captured in the making process, allowing it to be marketed as a collector’s vodka.

Campaign details

Advertiser: Proximo SpiritsBrand: Hangar 1Agency: ACHE Mexico CityCountry: United States

Objectives

Please detail the Commercial objectives e.g. shareholder value, profit, revenue, sales or share.

  • Find a sustainable and financially viable alternative water source to be able to keep producing Hangar 1 FogPoint vodka during the droughts and water shortages in California
  • Increase total brand sales by 15% VS previous year 2017

Please detail the Marketing objectives e.g. penetration, frequency, or maintaining a price premium

  • Generate maximum earned media ROI with minimum investment

Please detail the Communications objectives e.g. awareness, image, attitudes, and...

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