Romanian Ornithological Society And Natura 2000: A Voice For Songbirds #Saveoursongbirds

This case study explains how charities the Romanian Ornithological Society and Natura 2000 used a YouTube video and PR to raise awareness of Romanian hunting laws and get the law changed to protect birds.

Advertiser: Romanian Ornithological Society And Natura 2000Agency: Jazz CommunicationCountry: Romania

Objectives

The main objective was to change a barbaric Romanian Hunting Law project that allowed hunters all over the world come and hunt our songbirds and serve them as gourmet dishes. For this to happen, public pressure was needed, so in order to achieve the final objective, we first had to achieve this one: make Romania aware and people revolt against the changes in the Hunting Law project. And we did it: the proud Romanian civil society revolted, pressure was put on politicians, action was...

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