Ruavieja: The Time We Have Left

Ruavieja, an alcoholic digestive liquor from Pernod Ricard, created a tool that predicted how much time people had left together in an emotional film to encourage brand recognition and awareness in Spain.
  • Ruavieja wanted to put itself on the map in Spain by gaining relevance and driving greater brand awareness through solving a Spanish problem in society: a lack of time together.
  • Ruavieja found that human brains are programmed to avoid thinking about the time we have left to live, which is why we often postpone important things – we have the impression that we will always have time to do what truly makes us happy.
  • The brand gathered data from the National Institute of Statistics on life expectancy and from this built a tool that predicted how many days...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands