Advertiser: Saltwater Brewery
Brand: Saltwater Brewery
Agency: We Believers
Country: United States
- Commercial objectives
- Increase sales by 50%
- Increase company valuation by 25%
- Marketing objectives
- Maintain Price Premium. No Discounts or Promo.
- Gain traction to enter Miami Market
- Open the door to statewide distributors and Retail Chains with local and national footprints ie. Whole Foods, Total Wine, Trader Joe's
- Increase Distribution Footprint by adding one or two new partners willing to carry product.
- Communications objectives
- Increase Visibility of Saltwater Brewery Brand outside of Del Ray Florida Market.
- Position Saltwater Brewery as a champion for Ocean Conservation.