Santa Casa De Misericórdia De São Paulo: Hemoji

Santa Casa de Misericórdia de São Paulo, a philanthropic hospital in Latin America, launched an emoji alphabet that represents the blood types and got people on Twitter to use them in their names to highlight themselves as potential donors.

Campaign details

Advertiser: Santa Casa De Misericórdia De São PauloBrand: Santa Casa De Misericórdia De São PauloAgency: VMLY&R BRAZIL São PauloCountry: Brazil

Objectives

Santa Casa de Misericorida de Sao Paulo is the largest philanthropic hospital in Latin America. However, it suffers from a chronic shortage of blood supply. Very few Brazilians are regular blood donors: 1.8% of the population, when the World Health Organization recommends at least 3%1. Even the few ones who want to join Santa Casa's donor database usually give up because of the long process, which includes going...

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