Campaign details
Advertiser: Santa Casa De Misericórdia De São PauloBrand: Santa Casa De Misericórdia De São PauloAgency: VMLY&R BRAZIL São PauloCountry: Brazil
Objectives
Santa Casa de Misericorida de Sao Paulo is the largest philanthropic hospital in Latin America. However, it suffers from a chronic shortage of blood supply. Very few Brazilians are regular blood donors: 1.8% of the population, when the World Health Organization recommends at least 3%1. Even the few ones who want to join Santa Casa's donor database usually give up because of the long process, which includes going...