Seem: The Family Way

Recruit Lifestyle, a human resources company, launched the Seem device to raise awareness of men’s fertility issues in Japan.

Campaign details

Advertiser: Recruit LifestyleBrand: SeemAgency: Dentsu TokyoCountry: Japan

Objectives

Japan's population is expected to shrink by as much as 20% by 2050. (Figure 1)1

Figure 1

One of the major factors behind it is the rising number of couples with fertility problems, following the growing tendency to marry later. In fact, about one in 5 couples suffer from infertility today. (Figure 2) 2

Figure 2

Despite the fact, many men do not act in the early stage of fertility treatment while women go through all the tests, because many Japanese...

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