Share Foods: Share "1 For You. 1 For The World."

Share, a Social Enterprise, launched its brand in the German market by creating a 360º campaign that saw social media influencers announce the social purpose of the brand through online video.

Campaign details

Advertiser: Share FoodsBrand: Share FoodsAgency: Heimat BerlinCountry: Germany

Objectives

With its launch in March of 2018, Share became Germany's first FMCG brand based entirely on social consumption. For every Share cereal bar, bottle of water or soap dispenser purchased, Share would provide an equivalent product to someone in need, free. Consumers could track where their donation went through a QR code on every product. The donations themselves carried the imprimatur of UN approval.1

All told, this project wasn't just about introducing a new brand, but a whole new concept to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands