Campaign details
Advertiser: Tele2Brand: Tele2Agency: Adell Taivas Ogilvy VilniusCountry: Lithuania
Objectives
By the year 2017, telecommunications brand TELE2 was fully benefiting from its brand strategy as the cheapest brand in the market1. It was time to face a new business challenge in order to grow.
In order to meet these needs Mobile broad band product has been communicated for the audience via traditional advertising2. However the results3showed that the audience did not understood the benefits of the product from previous communication and did not consider the product...