Tesco: Unforgettable Bag

Tesco, the supermarket chain, incentivised its shoppers in Malaysia to reuse their bags by giving them money off their shop when they did.

Campaign details

Advertiser: TescoBrand: TescoAgency: Grey MalaysiaCountry: Malaysia

Objectives

Plastic is the plague of our times and everyone associated with its production has a responsibility to change our toxic relationship with it. Malaysia is the world's 8th largest producer of mismanaged plastic wastes. One of the major contributors to the country's overall plastic waste is the single use plastic bag1.

The average Malaysian uses at least 300 plastic bags per year - totaling up to 9 billion bags per year2. The vast majority of these are single...

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