Campaign details
Advertiser: VICE MediaBrand: VICELANDAgency: In houseCountry: United States
Objectives
The 2016 election divided the country, teeing up the 2018 midterms to be one of the most important in American history. With it, the power to shape the trajectory of the nation sat with young people. Our objective was simple: galvanize young people, the largest voting bloc to date, to amplify their voices and prove they can make an impact.
Creative work
The VICE voting campaign uses a collection of powerful iconography, originally made for our "THINGS" campaign in 2017. The items...