Visit Faroe Islands and Atlantic Airways: Google Sheep View

Visit Faroe Islands, a tourism brand for the Faroe Islands, and Atlantic Airways, an airline company, attached cameras to sheep to create their own street view, 'sheep view', of the Faroe Islands.

Advertiser: Visit Faroe Islands/Atlantic AirwaysBrand: Visit Faroe Islands/Atlantic AirwaysAgency: SANSIR TorshavnCountry: Denmark

Objectives

Overall objective: We created the campaign to get positive press for the Faroe Islands. With a media budget of 0, we were "all in". If the media would not cover our story, all would have been lost.

Background

Client: Visit Faroe Islands and Atlantic Airways Strongest asset: The stunning nature Primary target group: DK, UK, GE, US Media budget: 0

Brief: Get Google Street View to the Faroe Islands.

The Faroe Islands is one of the smallest countries in the...

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