Vodafone: Vodafone – Sorry Campaign

Vodafone, a telecommunications brand, increased the number of transfers from other providers by showing the moments that can be missed due to interruption from notifications because of strong 4G signal.

Campaign details

Advertiser: VodafoneBrand: VodafoneAgency: VMLY&R IstanbulCountry: Turkey

Objectives

Business Objectives:

  1. Achieve 10% increase in number transfers from other operators (particularly from Turkcell) through the total campaign that was initiated by our print ads.

Behavioral Objectives:

  1. During the campaign that was launched with our print ads, increase the number of subscribers switching to 4G (competitors' subscribers and own base included) by 50% compared to the previous quarter.

Perceptual Objectives:

  1. Increase the "My next operator of choice will be Vodafone" score, measured in the GfK Individual Consumer Brand Tracking Report, in non-Vodafone subscribers through...

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