Advertiser: WestpacBrand: WestpacAgency: Saatchi and SaatchiCountry: Australia
Objectives
Westpac Rescue Rashie had no commercial objectives. It was designed as tangible proof of the brand purpose.
As such, it was developed with the following objectives in mind:
- Demonstrate the bank's commitment to help Australian's in the moments that matter
- Create positive sentiment around the bank and its community initiatives
- Drive a new conversation about water safety
- Support education initiatives
- Create a new normal by making paediatric CPR more accessible
Creative work
Two centuries of helping Australians in the moments that matter
In 2017, Westpac...