Campaign details
Agency: Havas CanadaAdvertiser: Aric Guité Category: Targeting
Section I — Case Parameters
Business Results Period (Consecutive Months): March – June 2016Start of Advertising/Communication Effort: March 14, 2016Base Period as a Benchmark: January – December 2015Geographic Area: Toronto, Ontario, CanadaBudget for this effort: $0 – $50,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
This case demonstrates that by using a low cost, hyper-targeted approach in an innovative way, we were able to outperform all business...