Campaign details
Agency: FCB CanadaAdvertiser: Canadian Down Syndrome SocietyCategory: Cause
Section I — Case Parameters
Business Results Period (Consecutive Months): November 2016 – March 2017Start of Advertising/Communication Effort: November 1, 2016Base Period as a Benchmark: October 2016Geographic Area: CanadaBudget for this effort: $0 – $50,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
When parents learn their unborn child has Down syndrome, they have a short period of time to decide whether to keep the baby or...