Campaign details
Agency: TAXI Canada LTD.Advertiser: Canadian TireCategory: Building Brand Equity
Section I — Case Parameters
Business Results Period (Consecutive Months): June 2013 – CurrentStart of Advertising/Communication Effort: June 2013Base Period as a Benchmark: 2010-13 brand Health; 2013 & subsequent YOY salesGeographic Area: National, English and FrenchBudget for this effort: Over $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Fighting a battle on one front is tough. Fighting it on two really shows what you're...