Campaign details
Agency: lg2Advertiser: DesjardinsCategory: Pivotal Insight
Section I — Case Parameters
Business Results Period (Consecutive Months): June 2016 – November 2016Start of Advertising/Communication Effort: June 2016Base Period as a Benchmark: June 2015 – November 2015Geographic Area: Province of QuébecBudget for this effort: $500,000 – $1 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
From consideration to conversion, 2016 represented a huge strategy shift for Desjardins. A shift that allowed Desjardins to far surpass its business...