Campaign details
Agency: Giants & GentlemenAdvertiser: Fisherman's FriendCategory: Brand Reawakening
Section I — Case Parameters
Business Results Period (Consecutive Months): Nov 2015 – Mar 2017 (26 months)Start of Advertising/Communication Effort: Nov 2, 2015 – Mar 31, 2017Base Period as a Benchmark: 2013 – 2014Geographic Area: Ontario and Quebec.Budget for this effort: $500,000 – $1 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
With Fisherman's Friend, we wanted to reawaken a brand by bringing it back –...