Campaign details
Agency: EdelmanAdvertiser: HP CanadaCategory: Brand Content
Section I — Case Parameters
Business Results Period (Consecutive Months): December 2016 – July 2017Start of Advertising/Communication Effort: December 2016Base Period as a Benchmark: January 2016 – December 2016Geographic Area: Canada (including Quebec)Budget for this effort: $500,000 – $1 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
The 'Inside the Head of a Hacker' case demonstrates how Edelman Canada, working in partnership with HP Canada, created a Canadian-born...