Campaign details
Agency: lg2Advertiser: Les Brasseurs du Nord inc.Category: Underdog
Section I — Case Parameters
Business Results Period (Consecutive Months): October 2016 – July 2017Start of Advertising/Communication Effort: October 2016Base Period as a Benchmark: October 2015 – July 2016Geographic Area: Province of QuebecBudget for this effort: $200,000 – $500,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Generating growth in a declining industry in never easy. Doing it with a budget that's a fraction of the competition's is even tougher. But...