Milk West: Snack Time
Agency: DDB Canada
Case overview
In an industry and market where everyone is trying to figure out how to "advertise" and "market" to a youth and/or millennial market, we decided to accept who this audience is and how they like to interact with brands. Instead of developing ads, we created content that will not just appeal to them, but actually change their behaviour to benefit our client and drive business results.
The client's business issues/opportunities
a) The Client's business, competition and relevant history:
Our client Milk West is comprised of the four provincial milk marketing...