Ontario Ministry of Transportation: It Happens Fast

The Ontario Ministry of Transportation used the insight that people feared disability more than death to encourage safer driving in the Canadian province.

Campaign details

Agency: john stAdvertiser: Ontario Ministry of TransportationCategory: Cause

Section I — Case Parameters

Business Results Period (Consecutive Months): June 2016 – October 2016Start of Advertising/Communication Effort: June 2016Base Period as a Benchmark: New effort – benchmark is from start dateGeographic Area: OntarioBudget for this effort: $3 – $4 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

Ontario has a distracted driving problem. Stories of collisions and death appear constantly on the news and many...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands