Red Barrels: The Underscares – The Outlast 2 companion diaper Kickstarter project

Red Barrels, the Canadian video game developer, produced a comic diaper product to advertise its new horror game, Outlast 2, which was launching globally.

Campaign details

Agency: Sid LeeAdvertiser: Red BarrelsCategory: Targeting

Section I — Case Parameters

Business Results Period (Consecutive Months): November 2016 – April 2017Start of Advertising/Communication Effort: November 2016Base Period as a Benchmark: September 2013 – March 2015 (Outlast 1 releases)Geographic Area: GlobalBudget for this effort: $50,000 – $100,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

When a small independent video game developer stands up to big brands and manages to capture the hearts, minds and wallets...

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