Campaign details
Agency: Gravity Partners Ltd.Advertiser: Sobeys IncCategory: Seasonal
Section I — Case Parameters
Business Results Period (Consecutive Months): November 2016 – January 2017Start of Advertising/Communication Effort: November 2016Base Period as a Benchmark: November 2015 – January 2016Geographic Area: Atlantic CanadaBudget for this effort: $200,000 – $500,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Sobeys is a national grocery retailer with strong Atlantic roots. After almost 110 years in communities across Atlantic Canada, Sobeys faced a...