22 Street Lane Nursery

22 Street Lane, a premium nursery brand, increased sign-ups to its nursery in the UK by creating a brand identity that used cues from luxury resorts and brands.

Design consultancy: ElmwoodAdvertiser: 22 Street Lane Nursery

Executive Summary

Leeds-based entrepreneur Simon Pollard and his wife, Caroline, have three children, all of whom have attended nursery. While they were more than pleased with the childcare they'd received, they felt something was missing in the integration between nursery and home life, and that there was an opportunity begging to take nursery care to the next level.

Their concept was based around providing a premium level of care across all aspects of nursery care. They had found the perfect premises to convert into a state of the art building...

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