ASK: Beer from Interflora Denmark

Interflora Denmark, the flower delivery network, mixed Nordic cultural heritage and botany to market its ASK brand of beer to men.

Design consultancy: PearlfisherAdvertiser: Interflora Denmark

Executive Summary

Although flowers are almost always the starting point for online sales, Interflora Denmark is increasingly embracing wider product categories with floral roots to. provide customers with more gifting options. With limited gift offerings for men. Interflora Denmark and Pearlfisher worked in partnership to first define what should be produced to widen gift options for this untapped male market,' followed by the creation of the brand's strategy, name, and design.

Beer was a natural fit. Not only is there a huge demand for beer in Denmark, but there was ample opportunity...

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