Blue Dragon

Blue Dragon, an Asian food products company, redesigned its packaging to reflect a visual journey to the heart of East Asia through the use of bold, bright colours to attract UK consumers.

Design consultancy: BrandOpusAdvertiser: AB World Foods

"We are thrilled with our new branding, visual identity and pack design. Blue Dragon's new design evokes the vibrancy of modern Asia and strengthens the brands position as the no.1 Ambient Oriental brand. We want our packs to reflect the bold and exciting flavours that our products deliver and inspire consumers to explore the best of Asian flavour from their kitchens. The feedback from customers and consumers has been very positive, and the redesign has allowed us to grow and introduce NPD within the range."

- PAUL WATMORE, MARKETING DIRECTOR

Executive...

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