Boots Laboratories: Serum 7
Agency: Creative LeapClient: Alliance BootsCategory: Corporate / Brand identity, Design and implementation cost over £100,000
Executive summary
This is the story of the creation of a new brand and its success in the highly competitive European pharmacy skincare market.
From an initial launch of 6 products in one market the brand has grown in just 2 years to embrace 32 products in 4 markets with an overall retail value of more than €15 million MAT.
The brand is now being extended to include multiple products across multiple platforms with an aggressive...