Covestro: New Brand

Covestro, an adhesive manufacturing company, was launched as a new company by Bayer with a newly designed visual identity to encourage profit in Germany.

Design consultancy: LandorAdvertiser: Covestro

Executive Summary

The Brighter Element: a colourful vision for a new company

The market for engineering plastics in Germany was estimated to be at USD 5,128.81 million in 2017. The market is expected to show a healthy growth rate over the forecast period (2018 - 2023), at a CAGR of 4.41%. (Mordor Intelligence)

In 2017, the Bayer Group comprised 237 consolidated companies in 79 countries throughout the world. At this time, Bayer employed 99,820 people worldwide. The Bayer MaterialScience division was worth $12.3billion. When the company announced the spin-off of its Material Science...

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