Experiencia Gourmet Corporate Identity

El Puerto de Liverpool, the largest department store chain in Mexico, had tried on a number of occasions to create gourmet food halls within its stores.

Experiencia Gourmet Corporate Identity

Lewis Moberly

Client: El Puerto de LiverpoolCategory: Corporate/brand Design and implementation costs over £100,000

'The brand now accounts for daily 14-35% of total store sales. This compares to a previous average figure for Liverpool gourmet food halls of 2%."

Juan Luis Berruga, Direccion de Alimentos y Bebidas, El Puerto de Liverpool

Executive summary

Experiencia gourmet corporate identity

It's not all burritos, enchiladas and dried grasshoppers; Mexico's emergent middle class have a growing interest in gourmet food and drink from around the world.

Experiencia Gourmet is a new innovative gourmet food hall brand within El...

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