Design consultancy: DenominationAdvertiser: Fourth Wave Wines
Executive Summary
Fourth Wave Wine, an independent wine producer, briefed us to develop name, branding and packaging for a new wine to be sold in independent retailers as well as Endeavour Drinks Group (EDG), a major supermarket chain. The aim was to gain distribution of more of Fourth Wave's brands through EDG as it is Australia's largest liquor group with a lion's share of the retail market. The new brand we developed for Fourth Wave- Elephant in the Room -was not only a success with EDG, but became the...