Fourth Wave Wines: Elephant in the Room

Fourth Wave Wine, an independent wine producer, created the brand Elephant in the Room, which used the design of elephants in different rooms to define each wine, increasing sales in Australia.

Design consultancy: DenominationAdvertiser: Fourth Wave Wines

Executive Summary

Fourth Wave Wine, an independent wine producer, briefed us to develop name, branding and packaging for a new wine to be sold in independent retailers as well as Endeavour Drinks Group (EDG), a major supermarket chain. The aim was to gain distribution of more of Fourth Wave's brands through EDG as it is Australia's largest liquor group with a lion's share of the retail market. The new brand we developed for Fourth Wave- Elephant in the Room -was not only a success with EDG, but became the...

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