London's Air Ambulance

Changing its helicopter’s livery to reflect its mission rather than its sponsor helped London’s Air Ambulance, the UK charitable pre-hospital care organization, generate financial support.

Design consultancy: The ClearingAdvertiser: London's Air Ambulance

Executive Summary

London's Air Ambulance delivers world-class pre-hospital care to Londoners – helping 2,000 critically injured people inside the M25 every year. Providing a 24/7 service costs £8.7 million per year, mostly funded through charitable donations.

The service's trauma team provides immediate medical treatment to critically injured patients at the scene of their incident within minutes. However, when the helicopter was out of action for maintenance or training, patients were left without support. During long summer days, flying hours were lost as the crew could only fly for 12 hours....

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