Molton Brown Christmas Box

Molton Brown wanted a packaging design that would combine practicality and beauty. In response to this challenge, Jones Knowles Ritchie hit upon the idea of a magnetic closure mechanism, as used on personal diaries.

Molton Brown Christmas Box

Christmas Boxes 2009

Packaging: Structural

Jones Knowles Ritchie

EXECUTIVE SUMMARY

+23% value sales

10% Less wastage

22 fold ROI

Since being introduced 8 years ago, Molton Brown Christmas gift sets have become a regular feature in stores like Selfridges, John Lewis, Heal's and Debenhams. With third-party distribution now greatly exceeding that within their own shops, Molton Brown wanted a box design that would combine practicality with beauty.

While being desirable to customers, the 2009 boxes had to perform to a high standard in terms of their utilization of space and issues of shrinkage caused by damage...

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