Oliveira da Serra
Pearlfisher
Client: SovenaCategory: Brand Identity (Design and Implementation over £100,000)
Executive summary
For thousands of years olive oil has written a rich story: forging trade routes and shaping Mediterranean culture and cuisine. Today olive oil is a symbol of health, pleasure and contemporary living.
One country where olive oil is an integral way of life is Portugal, where the leading brand, Gallo, had portrayed it as a symbol of nostalgic national pride and passion.
Underdog brand, Oliveira da Serra needed to engage and inspire consumers through a fresh new perspective that was relevant to...