Oliveira da Serra

This campaign – an example of a challenger brand taking on a dominant rival – describes how Oliveira da Serra raised sales in the Portuguese olive oil category that had been hitherto dominated by Gallo.

Oliveira da Serra

Pearlfisher

Client: SovenaCategory: Brand Identity (Design and Implementation over £100,000)

Executive summary

For thousands of years olive oil has written a rich story: forging trade routes and shaping Mediterranean culture and cuisine. Today olive oil is a symbol of health, pleasure and contemporary living.

One country where olive oil is an integral way of life is Portugal, where the leading brand, Gallo, had portrayed it as a symbol of nostalgic national pride and passion.

Underdog brand, Oliveira da Serra needed to engage and inspire consumers through a fresh new perspective that was relevant to...

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