Design consultancy: B&B StudioAdvertiser: Pip & Nut
Executive Summary
In just three years, Pip & Nut has transformed the nut butter category, introducing new formats, creating new occasions and most importantly attracting new consumers. It has also transformed itself – from a small-batch food producer selling at Maltby Street Market to a bona fide lifestyle brand with a successful cookbook, global brand collaborations and 130,000 social media followers.
How?
Through category-challenging design that has perfectly captured the brand's unique proposition and made it utterly irresistible to customers, collaborators and target consumers.
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