Design consultancy: Design BridgeAdvertiser: Diageo
Executive Summary
MAKING THE MOST OF A SUMMERTIME LIMITED EDITION
Summer in the US is a key period for spirits innovation. Brands look to launch new products that will be a hit with consumers at summertime gatherings book-ended by the big holidays of Memorial Day, 4th July and Labour Day. For Smirnoff, limited editions play a key role in keeping the brand relevant and exciting for consumers - the summer season is a high peak when people enjoy the time of year in group gatherings and look for fun, easy options to...