Design consultancy: SpringettsAdvertiser: Whitworths
Executive Summary
Home baking has never been so popular. From the Great British Bake off to the literally hundreds of new blogs online. This in turn would have a huge effect on retail.
Or so you would think.
Unfortunately sales in home baking are as flat as a failed bake-off souffle. Frustrating for Whitworths as in 2013 they invested in a redesign that relied on their baking credentials.
It is always a brave decision to have to question a re-brand within months of launch but that is exactly what the new marketing team...