Agency: TRY
Product Description
Aftenposten is Norway's largest printed newspaper by circulation, but the numbers are in decline. Aftenposten are actively challenging this, and their goal was to match the results of their previous campaign, which had generated all-time high results:
- 38,000 trial readers.
- 6,000 paid-up subscriptions as a result of the campaign.
The campaign had two target groups:
- New, potential subscribers.
- Former subscribers and others who had granted Aftenposten permission to send them information.
Objective of the Campaign
Aftenposten wanted to recruit more paying subscribers in an increasingly challenging news media market where news is largely distributed free....