Asha Ek Hope Foundation: Blink To Speak

Asha Ek Hope Foundation, a non-profit organization supporting people with motor neurone disease, partnered with NeuroGen hospital in Mumbai to create a new eye language for patients suffering from incurable brain and spine diseases in India.

Agency: TBWA\India

Objectives

While creating the world's first language, our priorities were ease, effectiveness and affordability. First we created the alphabets of the eye language. Using eight simple eye movements, we built various combinations that were convenient for patients with any kind of paralysis. We interviewed many patients, caregivers and doctors to choose the messages that will be most useful for patients. Many of these patients require their caregivers to assist them in holding the book, so we kept the design easy to understand even from a distance. Asha Ek Hope and NeuroGen distributed over 1000 books to patients...

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