Audi Spain: Ever After

Audi, an automotive brand, launched a sequel to it’s the Doll That Chose to Drive ad in Spain by releasing a short film that broke the traditional stereotypes of a fairytale.

Agency: Proximity Barcelona

Objectives

After the results of the 2016 campaign "The Doll That Chose to Drive, the need to strengthen gender equality as a brand value and to generate a change in this area, we faced a challenge: create a sequel.

The situation was not easy: we were faced with an audience generally critical of sequels, especially in the context of a market already saturated with advertising during the Christmas season.

If in 2016 we opened the door, in 2017 we had to show a significant change in the rules in a sector that had historically accepted that...

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