Bank of New Zealand: The Most Prosperous ATM

Bank of New Zealand (BNZ) carefully considered the importance of tradition to its Chinese customers to inspire brand love and awareness.

Agency: Colenso BBDO

Objectives

BNZ's new platform - the Bank of You - is all about delivering banking informed by the lives of its customers.

To embody this platform, we needed to show our customers that we understand them, and the way they live their lives. So we planned key moments throughout the year to release brand activity, with success based purely on building key brand metrics - like brand love, awareness, and positive social conversation.

With almost 5% of New Zealanders self-identifying as Chinese as of the 2013 census, Chinese New Zealanders make up an important - and...

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