CLINICA UC CHRISTUS: BARIçTRICA UC

Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.

Agency: La Q

Objectives

The objectives of the campaign were to generate 600 leads from people interested in performing a bariatric surgery. After that, it was expected that 1% of those interested would carry out the surgery (6). Each surgery would generate revenues of USD $10,000 and a total of USD $60,000 was the expected revenue of the campaign.

Strategy

The focal point of the strategy was the development of 2 campaigns that appealed to the insights of women that allowed us to sensitize the target audience on the subject of opening up to the idea of having bariatric...

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