Agency: La Q
Objectives
The objectives of the campaign were to generate 600 leads from people interested in performing a bariatric surgery. After that, it was expected that 1% of those interested would carry out the surgery (6). Each surgery would generate revenues of USD $10,000 and a total of USD $60,000 was the expected revenue of the campaign.
Strategy
The focal point of the strategy was the development of 2 campaigns that appealed to the insights of women that allowed us to sensitize the target audience on the subject of opening up to the idea of having bariatric...