Agency: La Q
Objectives
To achieve memorability in the launch of the cleaning product in B2B businesses. And to obtain at least 40,000 video views on Facebook and a 10% increase in sales in the period January - May 2018 versus the same period of the previous launch of Max Wipe.
Strategy
To achieve a greater brand messaging impact, memorability was sought by combining the characteristics of the product with the items that have the greatest impact on the use of these products.
Humor was key in the strategy of the campaign. videos were made focused on 3 workplaces...