Deutsche Telekom: AR Sports: A mixed Reality Football Experience

Deutsche Telekom, a telecommunications company, collaborated with voice actors, motion data capturers, sound engineers, 4D artists, game developers, hardware hackers, architects and craftsmen to deliver 'AR Sports', an immersive mixed reality brand experience in Barcelona.

Agency: Publicis.Sapient

Objectives

With subscribers worldwide, television channels and access to hours of video content, Deutsche Telekom Entertain is leading the entertainment sector in Germany, Europe and beyond.

To communicate their vision for the future of entertainment, Deutsche Telekom asked for a fully immersive experience that would take their visitors on a journey of discovery, showcasing what will soon be possible in the world of sports broadcasting.

The objective was to secure Deutsche Telekom's position as the undebated leader in this space and give visitors a first hand experience of what the future of sports entertainment could look like,...

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