Agency: Gruppo Roncaglia
Objectives
The program's objective is to continue the process of change within the Enel Energia CB, by growing customers’ awareness of their supplier and creating a continuous relationship with the company through repeated, positive contact opportunities.
Strategy
enelpremia 3.0 is a loyalty program that rewrites the rulebook. The program's innovative, disruptive strength is based on the concept of energy sharing for the benefit of society. In fact, it rewards not customers’ energy consumption but the positive behaviors they adopt to take care of their environment, making lifestyle changes if necessary. enelpremia 3.0 thus promotes the values...